InitioStar Resources

One-Stop Sales and Marketing Gary Lowrey founded InitioStar in 2002 as an interim sales and marketing consultancy. The company has since completed many assignments for industry majors, SMEs and start-ups in the technology, software and services markets. Today with extensive industry contacts, the company draws upon a wide range of skills and experiences to meet some of the most demanding assignments. We believe in finding a unique value proposition; what makes a product or service different; how it can be differentiated, how best to package, price and promote it, and how best to deploy sales resources to achieve the business objectives. The starting point for an existing product or service is to understand where you are; the ‘sales audit’ and this is the benchmark from which marketing and sales plans are established as part of an overall target operating model, with agreed and achievable sales targets. We use trusted and proven techniques that have delivered millions in sales over the years. We aim to find value where others can not, to create a strategy and deliver the results you would expect from a world class team. Our Approach

We will take the time to understand your needs and aspirations and then provide you with ideas, vision, aspiration and the means by which you can succeed. We achieve this through the preparation of a assignment brief, usually within ten working days of you contacting InitioStar. From there we work with you to shape an engagement model and the agree the objectives of the assignment. We can help improve company valuations, recover wayward projects and act as an exchange between companies that might not otherwise know they share a common goal or aspiration. We offer a Let’s talk, Make It Happen day; a one day workshop designed to drill down into issues and opportunities to create a synopsis of what could be achieved with a basic target operating model.

Sales Planning